LEGO.com Parents News : celebrities

			27 Apr 2006 Experts and celebrities look to the builders of tomorrow For actor and Broadway performer Matthew Broderick, “it happens when you’re thinking about something else…you just have to have openness.” Clothing entrepreneur Eileen Fisher says it’s “about giving people permission to step out of the busy-ness.” “It” is creativity, a quality that, in Broderick’s and Fisher’s view, is at serious risk among today’s over-scheduled, academically-pressured, multi-tasking generation of kids.
	Broderick and Fisher joined leaders in child development in New York for a panel discussion hosted by LEGO Americas on the societal implications of a creatively stagnant generation, and to propose ways to take back the playroom for imaginative play. The event was part of the LEGO Builders of Tomorrow project, designed to reinforce the need for more creative, unstructured play time among today’s families. A podcast and transcript of panelists’ remarks will be available soon at www.legobuildersoftomorrow.com. The site offers practical tips to foster unstructured, creative play – building, drawing, storytelling and more – and includes inspirational stories about entrepreneurs, teachers, parents and children who are “builders of tomorrow”.

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