Dear Parents of LEGO® Builders,

Learn how to sign up your child for the LEGO CLUB, including the magazine and newsletter!

Get more information here: LEGO® Club Parents: Frequently Asked Questions
The whole child product timeline


• Walking – ready to explore the world.
• Conflicting desires – let me go, do not let me go.
• Growing sense of self – what makes me unique and distinct?
• Exploring independence – take me seriously, I can do things myself.
• Seeking logic – still governed by appearance.
• Figuring out the world – trial and error, hands-on and minds-on.
• Pretending or make-believe – talking to themselves and having collective monologues.

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• Budding Gymnasts – exploring and refining physical mobility.
• Who am I? – evolving and understanding body image and self.
• The play age – developing social imagination and physical awareness.
• From explorers to wonderers to questioners.
• Past, present and future – emerging sense of time and space.
• Vocal and verbal humor – exploring the borders between the familiar and the supernatural world.
• Storytelling – re-enacting and narrating events that matter.

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• Being in tune – synchronising with others, with time and with space.
• Controlling appearance – acknowledging that inner feelings and ideas do not have to be reflected outwardly.
• Creating an output – doing the right thing, getting it done and doing things well.
• Contextualizing – understanding that moods and behaviours can change over time and are influenced by places and situations.
• Young investigators – making qualified guesses before trying something out.
• Fantasy reality – creating their own imaginary world to explore concepts of reality.
• I show it, I tell it & I write it – capturing and casting the world.

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• Skilled choreography - controlling movement in time, in space and in tune with other people.
• Personal identity – comparing own concept of self with others.
• Thrive with others – coming to terms with the fact that people feel differently about the same things.
• Consolidation of know-how and know-when – understanding when to apply different ways of thinking.
• Staged learning – acting it out in order to understand past experiences.
• Interest in designing the world – exploring to refine creative expressions.

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• Diligent self in athletic body– from learning to tame the “wild” child within to being at ease in the world of school and family.
• Solid bonds and new friendships – from bonding with family and friends to forming new friendships around hobbies and areas of interest.
• Concrete operational thinking — from understanding that the world is more complex than initially thought, to exploring concretely and systematically how things could be.
• The golden age of adventures — from making things up to making things work, from free play to rule-based games.

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• Fragile self in hurried body – from being at ease in the world of childhood to taking first steps in the world of grown-ups.
• Aspiring autonomy, displaced attachments, and new relationships – from bonding with family and friends to aspiring and falling for new idealized self, and seeking new relationships beyond the familiar world.
• Powers of formal thinking — from understanding that others are different and the world more complex than it appears at first sight to envisioning how things should be, ideally.
• Quest for ideals – From pragmatism to utopia!

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LEGO Club Parents Frequently Asked Questions

With 3.5 million members all around the globe, the LEGO Club is one of the biggest and most popular children’s member clubs in the world. At the LEGO Club, our mission is to inspire the builders of tomorrow and help them develop their creativity and imagination. That’s why it’s so important to us that you are happy with your child’s experience and safety as a LEGO Club member.


Defining Systematic Creativity in the Digital Realm

Digital technologies are changing the ways in which we play, learn and create. In 2008 the LEGO® Learning Institute conducted a foundational research study in partnership with academic experts to define how the LEGO® System in Play supports systematic creativity and learning.