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LEGO & Society

<br>50th Birthday of the LEGO Brick<br>

50th Birthday of the LEGO Brick

The 50th birthday of the LEGO brick was in January 2008 and there was plenty to celebrate. Children all over the world have played with LEGO bricks for the past 50 years, and LEGO is still right at the top of many wish lists – just as it always has been. Industry and trade associations also recognize the LEGO success. Just before the turn of the millennium the LEGO brick was voted “Toy of the Century”, one of the highest awards in the toy industry, by both Fortune Magazine in the US and the British Association of Toy Retailers.

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<br>Children’s Safety on LEGO.com<br>

Children’s Safety on LEGO.com

The LEGO Group aims to foster kid’s creativity and learning, both with our toys and in the virtual playground that is LEGO.com. Our approach to play demands that we assume responsibility for the safety of our products, so we’re constantly updating some of the world’s strictest safety standards for our toys: standards that start in the earliest stages of a product’s development and reach beyond the point when the plaything is in kids’ hands. And we’re just as devoted to children’s well being when they’re in our online recreation area.

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<br>The LEGO Group's Sustainability Report 2007<br>

The LEGO Group's Sustainability Report 2007

These years, we see sustainability grow increasingly important to consumers in general. As a leading toy brand, the LEGO Group is also committed to delivering on this parameter. Therefore, we are pleased to announce the new Sustainability Report covering the 2007 performance.

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<br />LEGO Group opens its first Education Center in the USA<br />

LEGO Group opens its first Education Center in the USA

The first LEGO Education Center in the USA has just opened its doors in Southlake near Dallas, where seven employees look forward to offering children extracurricular activities with a difference.

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