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LEGO® Art Meets Street Art
Brickism Exhibit Opens on August 8 at Wood Wood!
Have you or your children ever wanted to see one of your drawings turned into actual models made out of LEGO bricks? As of this month, the touring Brickism exhibition will showcase this transformation through artworks by innovative designers, skilfully transformed into three-dimensional LEGO models by top builders.
Who are the organizers behind this playful project? Together with the LEGO Group, Wood Wood, the trendsetting Danish design collective, invited four of Europe’s most inspiring graphic artists (So Me from France, DELTA from Holland, Will Sweeney from England and HuskMitNavn from Denmark) to create a work of art, and then put them in touch with four adult LEGO fans who converted the artwork into LEGO models.
Danish artist HuskMitNavn, described his experience with the project this way: “Since I am primarily an illustrator, it is relatively new for me to work professionally with three-dimensional objects. Therefore the project has been challenging although it is also strangely familiar since the model was to be made of LEGO bricks. Like most children, I was introduced to bricks very early on, and the bricks definitely inspired me to think creatively at an early age."
Starting this month, these original works of art and the LEGO models will be on display in four different fashion shops around Europe. Wood Wood will open the series of exhibits on August 8 at its own store in Krystalgade in Copenhagen as part of the Copenhagen fashion week. Danish artist HuskMitNavn, LEGO fan, Lasse Deleuran and Brian Jensen of Wood Wood, will participate in the opening reception. Copenhagen will be followed by Colette, Paris in September, Goodhood, London in October, and finally 290 SQM, Amsterdam in November.
“To me personally, the exhibition is about having a playful approach to life, and about passing this on from generation to generation. Now that I have become a father, LEGO bricks have once again become part of my everyday life, and so the BRICKISM exhibition is a perfect link between my professional life and my private life,” says Brian Jensen. “LEGO bricks are not only simple and easy to put together; they also bring out the creative side in us all which is precisely what this exhibition is about.”
After the exhibition concludes, the LEGO models will be auctioned off and all proceeds will be donated to charity.
About Wood Wood
The design collective Wood Wood was formed in 2002 by three friends from the Danish Design School, who started making limited edition T-shirts and opened their own store with clothes, sneakers, toys and art books in Copenhagen. Since then, Wood Wood’s distinctive graphic profile has made them one of Europe’s most trendsetting street couture brands, and their ninth collection is now in the pipeline. In addition, Wood Wood is frequently involved in projects with friends and likeminded peers. Previous collaborators include Nike, Adidas, Comme des Garcons, Arkitip, Converse, Fred Perry and Medicom Toys. www.woodwood.dk
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