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18 Dec 2006
LEGO Factory Hobby Trains site is live
The source for LEGO Factory hobby train enthusiasts is now online. See trains created by other fans or design your very own customized train model. Read the Fan Files and find out what inspired other fans to start building LEGO trains.
Click here to go to the LEGO Factory hobby train site now.
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14 Dec 2006
LEGO Birthday Parties
Give your child the ultimate LEGO Birthday Celebration! Party includes invitations, activities, and a special birthday brick for the guest of honor! Come celebrate at one of the LEGO Stores and select a theme for your child's Birthday Party. To learn more, go to the LEGO Stores site.
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7 Dec 2006
EXO-FORCE™ Sentai Fortress Wins Top Awards
Winner of the following awards for 2006:
Canadian Toy Testing Council: 3 Stars and Children's Choice Award
Family Fun: Toy of the Year
Toy Insider: Grade School Award
iParenting: Best Products of 2006 Award
Grandparents Magazine: Best Building Toy (ages 8+)
Check it out in the LEGO Store.
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30 Nov 2006
Vikings Chess Set -- NOW available!
Do you have a budding Chess Player at home? If yes, check out the new Vikings Chess set for children ages 6 and up. To learn more, click here.
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7 Nov 2006
LEGO® BRICK DRIVE for New Orleans comes to a close
The LEGO® brick drive for New Orleans children was a massive success! We want to sincerely thank the thousands of children, families, classrooms and others who generously sent in their own LEGO bricks for children who have been affected by Hurricane Katrina, along with their creative ideas for the future of a re-built New Orleans.
Due to the overwhelming support, we collected even more LEGO bricks than we could have imagined! We are in the process of tallying the total number and will be matching every donated brick with a new LEGO brick. Everything will be delivered to the teachers and students in New Orleans schools, whose classrooms are badly in need of creative supplies, in November, just in time for the holidays, as a gift from their peers across the country. Along with the bricks, LEGO Systems will install a large, one-of-a-kind LEGO structure depicting the future of New Orleans, inspired by the ideas received from kids across the country, to be permanently displayed in the Children’s section of the New Orleans Public Library.
For more information, please visit www.legobuildersoftomorrow.com.
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18 Oct 2006
Pick A Brick now online!
Looking for that one special brick? The Pick A Brick feature is now online and allows you to order LEGO bricks and special elements for customized models. Learn more on the Pick A Brick section of the LEGO Factory site.
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17 Oct 2006
Image of false LEGO box circulated via email
An image of a false LEGO box is currently being circulated across the world via e mail. The picture of the box is computer manipulated and in the picture LEGO elements are used to depict the Prophet Mohammed in a situation of a sexual nature – with a severely offensive text.
The LEGO Group wants to stress that there is no such LEGO product, and that the company totally condemns the picture and the manner in which someone has made use of the LEGO products and brand.
The LEGO Group does not know the original source of the image which back in spring appeared on some European websites. Possibilities of stopping this use of LEGO products and brands are being investigated, and the LEGO Group is collaborating with the Danish police in the matter.
The LEGO Group has released a statement which can be downloaded from this site by clicking here.
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28 Sep 2006
LEGO among 100 best companies for working mothers
LEGO Systems in Enfield was named once again to Working Mother magazine’s annual list of the 100 Best Companies, which, for the last 21 years, has celebrated employers whose groundbreaking benefits — from flexible schedules and child care to innovative leave policies for new parents — are helping redefine workplace standards across the nation.
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19 Sep 2006
Danish Championship in LEGO building
More than 600 children participated in the Danish building event. The challenge this year was to build the most funny and creative model with LEGO bricks.
Read more 
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12 Sep 2006
Tune into MIT professor Mitch Resnick's podcast on creative play
Come listen to MIT Professor Mitch Resnick discuss his research on play and learning at the LEGO Builders of Tomorrow site where you can download a podcast on creative thinking.
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16 Aug 2006
National survey reveals kids more prepared than adults for robotic future
Proving that kids everywhere are ready to add creations of their own to the Hall of Robotics, results of a national survey, released today, found that the majority of kids believe they can build and program robots that do what they want; while only 20% of adults have that same confidence.
Read more
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8 Aug 2006
LEGO Education Centers
Is your child a young scientist, a budding inventor or a LEGO fan? See if there's a LEGO Education Center in your area by clicking here.
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17 Jul 2006
Dads Prefer Time with Their Kids
GOLF COURSES EMPTY ON FATHER’S DAY? NATIONAL SURVEY FINDS TODAY’S DADS PREFER TIME WITH THEIR KIDS, IN A LANDSLIDE
If there’s one day a year you’d figure dads get a free pass, it’s Fathers Day. Figure again, as a new national survey finds dads want anything but. Round of golf? Dads prefer a Father’s Day with their kids, by nearly six-to-one. Get lost in another hobby? The kids win again, by more than three-to-one. Good old solitude? The kids outrank by a landslide, at more than four-to-one.
Read more
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5 Jul 2006
LEGO Factory gets a new look
A re-designed version has just launched. Come take a look at the new LEGO Factory site with an upgraded interface that makes it even easier for children to use. Click here to see the new site in action.
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19 Jun 2006
LEGO bricks for New Orleans
Donate LEGO Bricks to New Orleans and receive a free LEGO wristband.
Read more
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1 Jun 2006
LEGO Birthday Parties
Give your child the ultimate LEGO Birthday Celebration! Party includes invitations, activities, and a special birthday brick for the guest of honor!
Read more
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30 May 2006
LEGO movie wins a bronze Clio award!
LEGO Star Wars “Revenge of the Brick” received a bronze Clio in the Content & Contact category during the 47th Annual Clio Internet, Content & Contact, Print, Design and Innovative Media Awards Gala at the landmark Jackie Gleason Theater in Miami.
Read more
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24 May 2006
NASA’s Classroom of the Future
To research what inspires children to learn, NASA launched the Classroom of the Future, located within the Erma Ora Byrd Center for Educational Technologies at Wheeling Jesuit University in West Virginia.
Read more
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3 May 2006
LEGO Group Announces Open Source Firmware, Developer Kits for LEGO® MINDSTORMS® NXT
Consumer-directed robotics experience creation to enter “NXT” phase with open firmware, Software, Hardware and Bluetooth Developer Kits to launch in August
Read more
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27 Apr 2006
Experts and celebrities look to the builders of tomorrow
For actor and Broadway performer Matthew Broderick, “it happens when you’re thinking about something else…you just have to have openness.” Clothing entrepreneur Eileen Fisher says it’s “about giving people permission to step out of the busy-ness.” “It” is creativity, a quality that, in Broderick’s and Fisher’s view, is at serious risk among today’s over-scheduled, academically-pressured, multi-tasking generation of kids.
Read more
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18 Apr 2006
FIRST LEGO LEAGUE World Festival
The FIRST LEGO LEAGUE World Festival opens in Atlanta, Georgia April 27 - 29, 2006. 80 teams from 30 countries will participate in a 2½ day tournament celebration of their robotic and research accomplishments!
Read more
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20 Mar 2006
9,600 answer LEGO MINDSTORMS call for developers
The LEGO Group’s robotics team has announced the selection of 100 new participants for its MINDSTORMS® Developer Program (MDP), an exclusive group of enthusiasts charged with helping guide the product development process for LEGO® MINDSTORMS NXT, the next generation of LEGO robotics.
Read more
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9 Mar 2006
LEGO® Batman™ products
On the prowl after Catwoman! Batman's dragster rockets through the streets of Gotham City™ in hot pursuit of Catwoman on her speedy motorbike. With his flick-fire missiles and a spin-reveal laser cannon, nothing escapes the Dark Knight's high-speed justice!
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1 Mar 2006
Brick Journal Issue 3 now available!
The third issue of Brick Journal is now available. Check it out for interviews, instructions and much more!
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22 Feb 2006
FIRST LEGO League World Festival
FIRST LEGO League Ocean Odyssey World Festival in conjunction with the FIRST Championship in Atlanta, Georgia at the Georgia Dome and Georgia World Congress Center, April 27 - 29, 2006.
Read more
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21 Feb 2006
LEGO Star Wars Named Best Activity Toy of the Year
The 2005 line of LEGO Star Wars sets received the prestigious Toy of the Year (T.O.T.Y.) Award for Best Activity Toy, a category that recognizes a toy that inspires creative play through various forms of activity. The honor was bestowed at the Toy Industry Association (TIA)’s annual gala to celebrate the best and most innovative toys.
Read more
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9 Feb 2006
Builders of Tomorrow
At the LEGO Group, children are our role models. They are curious, creative and imaginative. They embrace discovery and wonder. They are natural learners. We believe people with a childlike urge to explore are best equipped for the world’s challenges.
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24 Jan 2006
Do You Know What’s NXT?
That’s what everyone was buzzing about at the Consumer Electronics Show (CES), held in Las Vegas last week (January 5-8), as LEGO MINDSTORMS NXT was finally unveiled. Nearly 200 media previewed NXT at the event before the show even opened and response was overwhelmingly positive, with reporters and industry insiders in complete awe of the new platform, its sophisticated technology and its advanced, yet familiar, power, versatility and potential.
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23 Jan 2006
Store Locator Unveiled
There’s a question every parent should always have the answer to: Where can I buy those LEGO bricks my child wants so dearly? The tool for the task is a new “Store Locator”, which has just been made available on LEGO.com.
Read more
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3 Jan 2006
Exo-Force Powers Up With Manga Flare!
The recent release of the highly anticipated EXO-FORCE line of products has launched an epic battle pitting man against machine; good against evil. At stake-- the very future of humanity itself!
Read more
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