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Children’s Safety on LEGO.com Children’s Safety on LEGO.com

The LEGO Group aims to foster kid’s creativity and learning, both with our toys and in the virtual playground that is LEGO.com. Our approach to play demands that we assume responsibility for the safety of our products, so we’re constantly updating some of the world’s strictest safety standards for our toys: standards that start in the earliest stages of a product’s development and reach beyond the point when the plaything is in kids’ hands. And we’re just as devoted to children’s well being when they’re in our online recreation area.

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50th Birthday of the LEGO Brick
50th Birthday of the LEGO Brick

The 50th birthday of the LEGO brick is in January 2008 and there is plenty to celebrate. Children all over the world have played with LEGO bricks for the past 50 years, and LEGO is still right at the top of many wish lists – just as it always has been. Industry and trade associations also recognize the LEGO success. Just before the turn of the millennium the LEGO brick was voted “Toy of the Century”, one of the highest awards in the toy industry, by both Fortune Magazine in the US and the British Association of Toy Retailers.

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The LEGO Group's Sustainability Report 2007
The LEGO Group's Sustainability Report 2007

These years, we see sustainability grow increasingly important to consumers in general. As a leading toy brand, the LEGO Group is also committed to delivering on this parameter. Therefore, we are pleased to announce the new Sustainability Report covering the 2007 performance.

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The LEGO Group's Sustainability Report 2007

50th Birthday of the LEGO Brick

LEGO Group opens its first Education Center
in the USA

Children’s Safety on LEGO.com

LEGO Birthday Party Ideas

Dialogue Creates Development: The first Sustainability Report from the LEGO Group

Finding the Right LEGO® Set for the Child on Anyone’s Holiday Shopping List

Builders of Tomorrow: Matthew Broderick, Eileen Fisher and Other Creative Forces Call for a Return to Hands-On Creative Play

Builders of Tomorrow: Who They Are

Builders of Tomorrow: Families that Build

In El Salvador, a father and son bond over a shared passion for flying and LEGO

Creating Worlds:
The Importance of Imagination

Constructing an Active Brain:
How Creative Play Sparks Brain Development

Building Sibling Relationships with Creative Play

LEGO Bricks Make Music

LEGO® Product Safety: From Design to the Toy Box

LEGO Racers Designer Spins On Wheels

Fighting Machines: Good vs. Evil in Conflict Play

Learning life's building blocks with LEGO bricks

Director brings White Stripes Video to life
with LEGO bricks

What makes a family a 'LEGO family'?


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